PREDICTIVE PULSE PODCAST
Episode 2:
Navigating the Impact of Cookies Deprecation on Online Advertising Strategies
In episode 2 of the Predictive Pulse Podcast, we'll explore ways to navigate the effects of cookie deprecation on online advertising. Our guest, Hector Thomas, Media Director at Predictive Data Lab, shares insights on how businesses adapt their advertising strategies in the post-cookie era.
Hector Thomas
Hector brings a wealth of experience in navigating the dynamic landscape of digital advertising. In the podcast he will shed light on how businesses and advertisers are adapting to the changing terrain without the reliance on cookies.
EPISODE 2 - Part 1
Navigating the Impact of Cookies Deprecation on Online Advertising Strategies
Part one of this episode focuses on the impact of cookie deprecation on online advertising strategies. Hector and Carlos Casas will discuss the implications for advertisers and brands. They focus on the changes anticipated in a cookie-less world and its effects on digital advertising.
Episode Highlights - Part 1
EPISODE 2 - Part 2
Programmatic Media Buys, GA4 and Marketing Analytics
In Part 2, Carlos and Hector discuss programmatic media, shedding light on the critical need for transparency and accountability in media buying partnerships. They offer valuable insights into understanding and effectively tracking ad campaigns, stressing the importance of proper reporting for campaign success. Check out this episode to gain a deeper understanding of the complexities of programmatic advertising and learn essential strategies for maximizing results in their own campaigns.
