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• What does your customer journey look like?

• How big is your potential customer universe?

• How does your business compare to competitors? (rank, reviews, performance, perceived value, occupancy rates, etc.)

• What product is purchased by what client?

• Where do they live?

• What are your top markets by state and city?

• How many neighbors have purchased your products?

• What markets align to your top customers?

• How do they feel about your brand or product?

• What do they value in your brand?

• How does the brand align with their values?

• Who influences their purchase and why?

• What concerns them most?

• How do they feel about your product?